Daily PPC Ad Budget Calculator
Calculate your ideal Google Ads budget based on your target lead volume and funnel performance.
Campaign Configuration
Note:
Google's algorithm restricts visibility if the daily budget doesn't allow for at least 4-5 clicks. We use a
5x CPC
baseline.
PPC Inputs
Average Cost Per Click (CPC)
$8.00
Days Per Week Running Ads
5 Days
Target Lead Multiplier
1 Lead / Day
1 Lead / Day (Minimum)
2 Leads / Day
3 Leads / Day
4 Leads / Day
5 Leads / Day
10 Leads / Day (Aggressive)
Select how many leads you want per day to adjust the budget.
Funnel Inputs
Website Conversion Rate
15%
Client's Contributions
Booking Rate (Leads to Jobs)
55%
Average Job Size
$350
Budget & Projections
Recommended Daily Budget
$0
Weekly Budget
$0
MINIMUM MONTHLY AD SPEND
$0
Est. Performance
Est. Monthly Clicks
0
Est. Leads / Inquiries
0
Est. Cost Per Lead
$0
Est. Booked Jobs
0
Est. Cost Per Sale (CPA)
$0
INITIAL ROI
0.0 : 1
Initial Revenue
$0
Initial Net Profit
$0
Print / Save PDF Report
Lifetime Value Calculator
Retention Rate (% of clients who return)
30%
Avg Lifetime Value (Per Client)
$1,500
Total Projected
Lifetime Revenue
$0
from
0
retained clients