NOTE: If the above % is not between 15% to 20%, your estimated lead gen costs are likely too low.
Effective marketing is the core drive of all successful home service businesses and allocating 15% to 20% of total revenue to proper marketing efforts has been proven by tens of thousands of successful local businesses to be the "sweet spot" for sustainable long-term growth and success.
Set your current inbound mix — what % of your inquiries actually come from each source — and the cost range per inquiry. The blended cost is weighted by your mix, not a flat average. Shift more of your mix to the Core Forever Engine and watch your blended cost (and required budget on Tab 1) drop.